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BRANDS & VALUES
Assert your positioning: Marketing at the heart of Public Service Media
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REPORT ON PAST COURSES
>> 2008	>> 2009

UPCOMING COURSES
	>> 2010

Registration open for

Insight-Out
Digital production in films & TV
22-26 March 2010
HFF Academy, Potsdam-Babelsberg, Germany

Programme
Check out the INSIGHT-OUT website for an up-to-date overview of the programme at any time.

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NEWS and SOCIAL MEDIA MASTER CLASS - BASIC

FOR BEGINNERS
29-30 March 2010
EBU, Geneva, Switzerland

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Learn how Social Media can help journalists and reporters gather more information, enrich their sources and reach out to new audiences.

Who should attend
–	EBU Members only
–	News managers, news editors. Journalists, reporters.

Objectives
–	Identify the key social media tools for broadcast journalists.
–	Understand how social media can help you gather more information, enrich your sources and reach out to new audiences.
–	Gain an understanding of how to use facebook and twitter.
–	Assess challenges & risks associated with the use of social media.
–	Be inspired to develop new ideas, new stories and new ways of reporting.

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NEWS and SOCIAL MEDIA MASTER CLASS - ADVANCED

ADVANCED
29-30 April 2010 or 14-15 June 2010
EBU, Geneva, Switzerland

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Learn how to build a social media strategy in your news room.

Who should attend
–	EBU Members only
–	Journalists and Heads of News with a good working knowledge of key social media tools i.e. blogs, facebook and twitter

Objectives
–	Be inspired by new ideas of how to use social media tools in your news room.
–	Understand how to efficiently integrate social media into news room work flow.
–	Explore how to impactfully cover large scale news events using social media.
–	Develop new ideas, new stories and new ways of reporting.

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Master class on Trailers for TV and Radio
30-31 March 2010
EBU, Geneva, Switzerland

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Who should attend
–	EBU TV Members only.
–	Young professionals, creatives and marketers directly concerned with the making-of and quality improvement of trailers.
–	14 participants maximum, to ensure an interactive participation in the Master Class and personalised coaching during the exercises.

Objectives
–	Ensure the best use of the promo airtime and help viewers to find the programmes they want.
–	Understand the trailer-making process (prioritization, briefing, creative process, delivery).
–	Synchronize the prioritization and communication along the supply chain of a trailer (commissioners, partners, recipients).
–	Be inspired to develop new ideas and new ways of making promos.

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